Brands Hire Silver Influencers
3 days ago • 3 min readI’m trying to double my weekly income. Not to get rich. Not to retire early. Just to go from £230 (the UK State Pension) to £460 a week — in a way that feels sustainable, creative, and a little bit joyful. Read on to find out how we, the "silver influencer" are in demand. Meet the “Grandfluencers” After retiring, Diane Shiffer launched a new digital life as a social media “grandfluencer,” posting lifestyle content aimed at grandchildren and peers. Since retiring from a career in education and...
READ POSTTV vs The Creator Economy
22 days ago • 2 min readTV vs The Creator Economy: Let the Dog Sniff Why do we watch one more episode? Why do we have to know who wins, who lied, who got the rose? And why does interrupting a dog mid-sniff feel like a violation of nature itself? It’s not just curiosity. It’s biology. Evolution hates open loops. Te Dawkins Loop Richard Dawkins, in The Selfish Gene, argued that humans exist for one reason: To pass on our DNA. Once we’ve done that, nature starts shutting us down. Not out of cruelty — out of efficiency....
READ POSTFreelance Forever
2 months ago • 1 min readThe freelance TV career I was promised… doesn’t exist anymore. 30 years in, I’ve seen the industry change beyond recognition — but nothing prepared me for this current crisis. No jobs. No security. And no roadmap.So I’m writing one.For three decades, I’ve been a freelance director and consultant working across global formats, live shows, and some of the biggest brands in broadcasting.Now, I’m writing “Freelance Forever” — a brutally honest, practical guide to staying afloat (and staying sane)...
READ POSTThe BBC Again!
3 months ago • 5 min readNews Letter HEADLINE: THE BBC AGAIN The BBC has launched what it calls its biggest-ever public engagement exercise on its future. A bold move? Or a sign of deeper cracks? This time, it’s asking you—the public, creatives, and industry pros—what the BBC should look like by 2030. But behind the PR push lies something more urgent: the BBC knows it’s at a crossroads. From political pressure to platform erosion, global competition to funding uncertainty, the corporation is grappling with...
READ POSTIntoduction
3 months ago • 1 min read🎙️ Welcome to Alt.media — Insights for the Creative Sector You’ve just landed on Alt.media — the independent voice of creative professionals navigating the new world of content, platforms, and production. Every Wednesday, I share AI in the Creative Sector — a sharp, focused look at how artificial intelligence is transforming everything from idea generation to post-production. Tools, case studies, ethical dilemmas, and breakthroughs — all curated for working creatives and decision-makers....
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