Why do we watch one more episode?
Why do we have to know who wins, who lied, who got the rose?
And why does interrupting a dog mid-sniff feel like a violation of nature itself?
It’s not just curiosity.
It’s biology.
Evolution
hates
open loops.
Te Dawkins Loop
Richard Dawkins, in The Selfish Gene, argued that humans exist for one reason:
To pass on our DNA.
Once we’ve done that, nature starts shutting us down.
Not out of cruelty — out of efficiency.
Because in evolution, the only thing that matters is completing the loop.
Life begins when the loop opens.
Death begins when it closes.
We’re not just curious.
We’re loop-closing machines.
Dogs Know This Instinctivel
Watch a dog sniff.
It’s not just exploration — it’s a mission.
They’re tracking a trail, solving a problem, completing a sequence.
Interrupt them, and you’ve done more than distract them.
You’ve broken their biological narrative.
Humans work the same way — but with bingeable dramas and clickbait titles instead of trees and hydrants.
- Can they win the money?
- Will they stay together?
- Will this be the tip that finally works?
- What’s the one mistake I’ve been making without knowing it?
Open loops.
And once they’re open, we have to close them.
hat TProducers Already K
Here’s where it gets interesting.
Most traditional TV producers — especially in today’s shaky market — are peering into the creator economy like it’s an alien planet.
But I’ll let you in on a secret:
You’ve already been doing this for years.
You just called it something else.
You already know how to:
- Build formats
- Hook an audience
- Create story arcs
- Work with talent
- Deliver under pressure
The only thing that’s changed is this:
In TV:
You made the show, then wrote the billing.
The network found the audience.
The title and promo were afterthoughts.
In the creator economy:
The title is the product.
The billing is the promo.
The hook is the pitch.
If your hook doesn’t land, no one clicks.
If they don’t click, no one cares how good your content is.
You don’t get a second shot.
And no one’s sending it to promo.
You’re Not Making Content for a Hook.
You’re Making Content From the Hook.
That’s the mental shift.
That’s the barrier.
Get the hook wrong, and the loop never opens.
No sniff. No scroll. No shot.
t the Dog Sniff
This isn’t just a creative tip — it’s evolutionary psychology.
You’re not “trying to be a creator.”
You already are one.
The playbook has changed — the instincts haven’t.
So here’s your job now:
- Open the loop early
- Make the hook irresistible
- Let the audience chase the answer
- Then close it
Want to go deeper right now?
Grab the guide:
🎯 The Creator Economy Playbook – A TV Producer’s Guide to Monetizing Your Vision
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£14.99
Creator Economy Playbook
TV Producers: You Already Know How to Thrive in the Creator Economy — You Just Don’t Know It Yet
The biggest myth in the... Read more |
